Compose - Channel Planning Enabled

Compose can revolutionise your company's channel planning or media sales arguments. Compose is a unique and highly cost-effective channel planning facility from BMRB and Pointlogic. It provides a channel-neutral solution to the problem of channel optimisation for specific product sectors. This makes it of essential use to the agency planner and media owner alike.

Compose will enable you to:

• Identify the most effective combination of channels for delivering against your specific communication objectives and make your campaigns fully accountable

• Examine consumer requirements from communication campaigns across a wide range of product and service categories

• Match channel strengths against the factors important to brand selection in 30 categories

• Assess consumer engagement levels with specific communication channels and vehicles Based on a robust consumers survey data source, it provides a truly channel neutral, category-driven and objective-specific solution to channel planning needs.

Compose provides:

• Channel neutrality, with all communication channels measured together and comparable with each other
• Measures of connectivity rather than simple exposure to the target audience
• Insight across 28 communication channels, and a further 28 specific media vehicles, both above the below the line

Compose methodology

Compose data comes from a re-contact survey conducted among a representative sample of over 2,500 GB adults. An expert panel contributes information to help differentiate between the effectiveness of different communication channels when planning against campaign goals. These inputs are combined with the reach and frequency potential and costs of all the channels included, and then modelled into a full channel planning software system.

Contact us now to discuss your research requirements.